Thursday 4th June - 2025
Dale Matheson my Tassie mate that owns and runs the Scamander Beach Surf Shop in Scamander, Tasmania sent me this ad shot today. It was taken from Tracks Magazine. Issue No.26. Cover date: December 1972.
It's not only a shout out to my old mate, former World Champ, Peter Townend, but more importantly, a shout out to one of Australia's original surfing wetsuit manufacturers; White Stag. A brand that was actually put together right here in The Shire, in Taren Point.
This strongly reinforces the deep heritage value of surfing in the Sutherland Shire. Check the 'White Stag' street address, they were stitching and gluing neoprene at 6 Bay Road, in Taren Point. The exact same street where we had the Peter Clarke Surfboard factory which was located at 53 Bay Road in the '60s and '70s.
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PT proudly displaying his 'third in the world' trophies from Ocean Beach Pier in San Diego, California. 1972 Also sporting his 'White Stag' rolled seams, long john wetsuit. |
My own, very first surfing wetsuit back in 1964 was a 'White Stag' long-sleeve Spring suit with a classic 'beavertail' flap. 'White Stag' was a strong surfing brand around the early '60s surfing scene long before Rip Curl was even invented.
Initially they were a household name with the underwater diving enthusiasts, but they ventured a strong crossover into surfing by offering some colourful fusion into their imaging and branding.
I remember 1966 World Champion, Nat Young wearing White Stag wetsuits for a time as well. Also the world famous skin diving couple, photographers Ron and Valerie Taylor were captured wearing White Stag neoprene at all the world's leading dive locations.
This Tracks ad was celebrating the fact that Peter Townend came 3rd in World Surfing Titles held alongside the Ocean Beach Pier, in San Diego, California in 1972. An amazing 53-years ago!